About Calrom

Calrom is a powerhouse of software development with a proven record of delivering innovative digital solutions to complex business challenges within the travel and airline industry.

Manchester UK

As a Microsoft Partner, our core technology stack uses the Microsoft .NET platform. We supplement this with key open source and third party frameworks to ensure we’re working with the optimum tools to support our business needs.

We use the latest technology tools and methods, such as modern JavaScript frameworks, responsive design virtualisation, automated testing, continuous integration, automated deployment, distributed version control, and agile process management to deliver a highly-decoupled service based architecture.

Our journey

In 2007, Calrom was established with a head office in Manchester, UK to support the relationship between British Airways and sister company Lime. As their partnership evolved, Calrom was designed to create new, cost-effective solutions across markets, including trade flight and group booking solutions.

In 2009, the group’s third company Aviate was established as a trade-only flight specialist using Calrom’s software and now works with over 70 of the world’s best airlines. To date, Lime and Aviate still exclusively use Calrom’s innovative flight and group booking systems and in 2018, the Travel Innovation Group was established to unite Calrom, Lime and Aviate under the shared principles of innovation and group strength.

In addition to supplying software to its sister companies, Calrom has expanded to develop market-leading software solutions directly for the world’s leading airlines, including award winning Groups Next Gen.

Since launch, we’ve been on a consistent growth trajectory and now employ over 150 staff in the UK and Lahore, Pakistan.


Leadership Team

With over 100 years of combined industry experience, our leadership team are recognized as experts in their respective fields.

Simon Wilkins - Chief Technology Officer

Simon Wilkins joined Calrom as Chief Technology Officer (CTO) in 2018. Graduating in 1996 from Salford University with a BEng (Hons), Simon has held technical positions with Siemens Plc, Waters and Ultra Electronics. Simon’s most recent position was CTO at aviation technology company Ultra Electronics where he gained over 14 years experience of developing and delivering mission critical software platforms which have been implemented at airports including New York, Heathrow and Beijing.

In his new position, Simon will drive forward solutions such as Groups Next Gen (GNG) which enables airlines to manage the entire group booking process.

Kieran Fletcher - Global Partnerships Manager

Kieran has a wealth of experience in the travel industry, having worked for British Airways frequent flyer programme and various sales and operational roles within Calrom’s sister company Lime. Kieran is a key member of the leadership team who delivered Groups Next Gen (GNG) to Qantas in 2014

Simon Wilson - Head of Product

Simon brings over 25 years of experience in software development. After gaining a degree in Electronic Engineering from the University of Pretoria, Simon has worked in diverse industries such as banking, manufacturing, and security for a selection of blue chip companies including Barclays, Toyota USA, and Stanley Black & Decker.

Simon joined Calrom in 2008 as development manager and during this time he has focused on building agile development teams delivering software solutions in rapidly changing environments, ensuring there is a focus on the whole development process from initial scoping to final testing.

Lorraine Astbury - HR & Performance Manager

Lorraine has over 30 years’ experience across several industries including travel and media and has held various sales, training and development, HR and commercial management positions. As a qualified CIPD trainer, Lorraine has vast experience in coaching staff at all levels and has spent several years running management training programmes.

Within Calrom Lorraine is responsible for all areas of HR including strategy and implementation, recruitment, remuneration, benefits, and training and development.

Darren Cooper - Group Accountant

Darren is responsible for finance at Calrom. Darren’s other responsibilities include the completion of the Travel Innovation Group’s statutory accounts, statutory reporting to HMRC, CAA and IATA, and budgets and forecasts.

Prior to joining the group in July 2003, Darren worked for Phillips Salisbury Chartered Accountants and the construction company Redrow Group PLC. Darren holds a BSc Econ in Economics and Economic Social History from Aberystwyth University.