Labour-intensive processes with group bookings are an airline’s weak spot due to the lack of airline automation, especially bulk and series requests.

As part of our 2024 roadmap, we’re making improvements to series management to ensure airlines have access to efficient solutions that’ll empower their group bookings and boost customer service for both their agents and passengers.

With advancements in technology and an understanding of airline struggles, modernised group booking systems have been created with airline automation at the core – taking away the need for hectic spreadsheets and lengthy email chains.


What are series bookings?

A series booking in the airline industry refers to regular recurring reservations made for multiple flights, typically for frequent travellers. This allows agents to book a series of flights in advance for maximum convenience and efficiency.

Series bookings are commonly used for business travel, sports travel or other recurring travel events. They’re managed and coordinated by airlines to ensure seamless travel experiences for passengers across multiple flights or dates.

Many airlines to this day still rely on Excel documents to organise their series bookings, causing several pain points for both the airline and passengers. Well, thanks to airline automation, this no longer has to be the case! Here are the top five ways airline automation can solve the stresses of bulk requests.


Reduce manual intervention

Coordinating multiple flights on a recurring schedule can be logistically challenging and requires careful planning and execution from the airline’s Groups team, especially when dealing with large passenger numbers, changes, cancellations or disruptions.

Airline automation can help streamline the process of managing series bookings, from the initial reservation to ticketing and post-ticket changes.  By eliminating the manual intervention required during this process, airlines can reduce their processing time and boost customer satisfaction.


Manage multiple terms and conditions (T&Cs)

Group series requests can involve a variety of T&Cs based on travel dates or group types – all of which can cause headaches for airlines when handling these requests manually.

By automating the process of series bookings, all the known difficulties can be alleviated through the group booking tool. During the quoting and booking process, airlines will remain in full control of the series. The system automatically allocates the appropriate fine-tuned T&Cs based on pre-configured parameters, ensuring group bookings consistently align with the airline’s objectives.

Many of these T&Cs parameters can be adjusted in real time through automation, allowing the airline to stay agile and make necessary changes without any disruption to their customers.


Minimise the risk of errors

Handling series requests manually increases the risk of errors, most commonly double bookings or incorrect itinerary details. These errors or deviations from an expected travel experience can lead to confusion, inconvenience and dissatisfaction for the customer, damaging the airline’s reputation and customer retention.

One of the main benefits of having an automated system is that they are designed to minimise these errors and discrepancies. It also provides real-time updates, validation checks and automated alerts for any inconsistencies in series bookings, enhancing accuracy and reliability.


Improve response times

We all know that slow turnaround times are one of the biggest contributing factors to drop-off rates. Confirming series bookings can take naturally take longer than individual groups, even more so when the groups team need to manually process dynamic changes such as schedule adjustments, flight cancellations or aircraft substitutions.

Communicating these updates to passengers in a timely and accurate manner is crucial to minimising disruptions and ensuring a positive travel experience. Group booking automation can transform turnaround times from days to minutes, reducing drop-off rates and boosting customer retention.


Free up resources

Processing series bookings manually can be extremely time-consuming and labour-intensive, involving repetitive tasks and a lot of back and forth with clients. This administrative burden can strain resources and hinder operational efficiency for airlines.

Having an automated system helps handle repetitive administrative tasks, freeing up resources and manpower to focus on more strategic aspects of airline operations. This reduces the administrative burden associated with processing series requests and improves overall operational efficiency.



Automation plays a big part in how effectively airlines can handle and address their pain points with series requests. Adopting an automated approach to group bookings is a sure way to improve operational efficiencies and deliver exceptional experiences for group bookers.

Are you interested in airline automation? Check out our automated group booking solutions which we continuously innovate to ensure a smooth experience all around.